The Impact of Technology and Change Management on Value Proposition Innovation: An Iranian Study
نویسندگان
چکیده
Digital transformation is inevitable in today's business world. Applying digital technologies processes creates innovative value propositions but causes substantial changes to the organization. The main objective of our research understand how technology and change management affect proposition innovation organizations. This article introduced a model that explains Iranian companies considering three essential factors technology, management, environment (industry pressure government regulation). We evaluated based on data gathered by 220 organizational leaders from different organizations, statistically validated model. results showed significantly impact innovation. Additionally, has effect technology.
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ژورنال
عنوان ژورنال: IEEE Transactions on Engineering Management
سال: 2022
ISSN: ['0018-9391', '1558-0040']
DOI: https://doi.org/10.1109/tem.2022.3225664